Silent But Digital Designs is a small independent creative business, but behind it is a real person: me, Rich Perry.
I am the creator, designer, owner, and problem-solver behind the shop. That means I wear a lot of hats. Some days I am working on artwork. Some days I am editing product images, adjusting mockups, writing descriptions, learning software, troubleshooting a storefront, or trying to figure out why a platform rejected something that looked perfectly fine the day before.
It is not always glamorous. A lot of small business ownership happens in the details.
Before starting this business, I spent twenty years in the U.S. Navy as a submarine officer. That experience shaped a lot about how I think and work. Submarine service teaches patience, precision, technical discipline, and the ability to solve problems when the answer is not obvious. It also teaches you to keep moving when the situation is imperfect, because waiting for ideal conditions is rarely an option.
That mindset still shows up in my creative work.
I do not come from a traditional design-agency background. I am largely self-taught, and my process is often messy, experimental, and stubbornly independent. I use open-source tools, build my own systems, learn by doing, and keep refining things until they start to feel right. Sometimes that means rebuilding a design several times. Sometimes it means learning an entirely new piece of software because the idea in my head needs a better tool than the one I already know.
Silent But Digital Designs grew out of that mix of technical curiosity, creative frustration, and the desire to make things that feel personal. I wanted a business that gave me room to create without having to fit neatly into someone else’s idea of what design should be.
The name reflects that too. “Silent” fits my personality. I am not naturally loud, flashy, or performative. “Digital” reflects the tools, the medium, and the kind of work I enjoy making. The designs may be visual, colorful, or expressive, but the way I work is usually quiet, focused, and deliberate.
My goal is not to chase every trend. It is to build a catalog of work that feels intentional. Some pieces may be bold. Some may be playful. Some may lean into pride, humor, culture, technology, or visual experimentation. But I want each design to feel like it was made with thought, not just generated to fill space on a product page.
I am still early in the process. The shop will grow. The style will evolve. The tools will change. I will keep learning, testing, revising, and occasionally starting over when something does not work.
That is part of the point.
Silent But Digital Designs is not a polished corporate machine. It is a small creative operation run by a Navy veteran, a self-taught designer, and an entrepreneur still building the thing one decision at a time.
And for now, that feels like the right place to start.