Design Notes

Design Note: Lion’s PRIDE
A look behind the Lion’s PRIDE graphic: how an early Pride concept became a bold lion design built around courage, symbolism, color, and identity. Read more...
Meet Zack: The Edgy One
Zack is our more chaotic brand character. He is tattooed, slightly rugged, a little less polished, and intentionally more streetwear-oriented than John or Jane. He gives some of our product... Read more...
Meet Jane: Our Cafe-Ready Brand Character
Jane is one of the fictional characters we use in our product images at Silent But Digital Designs. She is not a real person, and the images featuring her are... Read more...
Meet John: Our Everyday Fit Model
When you see John in our product images, you are not looking at a real person who posed for a traditional photo shoot. John is a fictional brand character created... Read more...